Avoid These 3 Content Writing Mistakes



Some people write content for their personal blogs or websites simply to share their ideas and experience. They just want to reach out, communicate, and be heard.  Maybe they just want to share their latest travel or food-hunting experience. Others focus on building content to monetize. They do it for money--either for their own profit, or for other website owners who pay for such content.
When I read a blog post, I really don't mind much whether the blogger does it for money or not. I know some blogs with a vast readership that is not monetized (I think), like Food Wishes, which is hosted on Blogger.

What I do mind, however, are a few things that I find annoying in a blog post. Here are three of them:


The Hard Sell
I generally know when I'm reading a sales copy, and I do so when I'm looking to soon buy an ebook, or a software or whatever. This kind of content is written to accomplish one thing: to sell. I actually expect to see those buttons and guarantees and maybe a few testimonials. If I know I'm on a sales page. While I don't mind reading blog posts that lead to a sales page or point me towards a "money site", it's annoying when the post--which at first appears to provide advice or tips or a review of something--starts to hard-sell from the middle towards the end.


Poor Structure To The Article
I know, blog posts of the how-to and advice type are regarded as "informal writing", which I take to mean that they are conversational, easy to understand and without pomposity. Like without that last word. And they can have short sentences. Or phrases like this.

It's another thing, though, to read a post that fails to make a point it's trying to make, or confuses me altogether.  Copy-Paste "news" articles are often guilty of this. In trying to avoid plagiarism, some content writers just copy parts of different news articles, and compile them together in one Frankentstein post of an article that often doesn't make sense or veer away from the topic.

Another reason for poor structure is the use of spinning software. Don't get me wrong--article spinners can be useful. Use them properly, and you can turn out good, coherent content.  But some website owners employ content spinners who struggle to achieve a high Copyscape rating while meeting word count requirements. The result? Articles with incredibly long sentences that use inappropriate synonyms and unnecessary adverbs. In short, articles that are tedious to read.


Self-Indulgence
Yes, I know, blogging is way to communicate and express yourself. But really, no one wants to read several paragraphs about your personal problems. Hundreds of comments of pity and assurances won't be much help. If you want advice, seek professional help. If you want to read about the experience of people with the same problem, find a proper forum. It's likely that you would also find support there. Unless your chosen niche is "personal problems"--which is not very specific, I'm sure others would agree--it would do you much good to write within your niche.

One good way to lose your readers is to keep talking ONLY about your interests and fail to engage them. If you want your readers to remain interested in your blog, also think about what they find interesting. I am aware of the popular advice: Write about your passion. But also write your articles with "being read" in mind.

Otherwise, what's the point?

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